Brand Identity Guidelines◆Edition 1.0 · 2026◆23 Deliverables
Two letters forged as one. The polished-gold M — Mother, foundation, strength — rises in sharp chevron peaks. Nested into its right pillar, the deep-crimson L — Labs, the future — extends forward, finished with fine gold circuit traces and node points: the mother’s hand, wired into the technology it raised.
This metallic emblem is the master artwork for hero use: covers, signage, splash screens, print. For one-colour reproduction — vinyl cutting, embossing, embroidery, etching — use the flat single-colour silhouettes shown in the Colour Versions chapter. Never add further effects to either.
| Element | Represents |
|---|---|
| The gold M | Mother · Foundation · Strength · Leadership — polished gold chevrons: the standard everything is built upon |
| The crimson L | Labs · Innovation · Technology · Engineering — deep crimson, nested in the M and extending beyond it |
| The shared pillar | M and L fuse along one stroke: heritage and innovation are inseparable at Maa Labs |
| The circuit traces | Fine gold lines and node points running through the L — engineering excellence, connection, precision |
| The forward foot | The L's baseline extends past the M — growth: we build further than what we inherited |
Building the future on a foundation of trust. Technology with a memory — a circuit that begins at a mother’s name.
x
Four colours only. No blue. No green. Gold is the voice of the brand; crimson is its conviction — used once per layout, never as wallpaper.
Gold text sits on black or crimson, never on white below 18pt. Crimson text sits on white or gold. Black carries body copy everywhere. When in doubt, add white space, not colour.
Light 300 / Regular 400 · Headlines, statements, quotes
Manrope carries the wordmark, navigation, body copy and UI. Geometric, warm, engineered — the working voice of the brand.
400–800 · Wordmark at 800, tracking +34%
The tagline, labels, captions and data. The engineer's hand in the luxury suit.
400–500 · Always tracked, always uppercase
| Role | Face · weight | Case · tracking | Colour |
|---|---|---|---|
| Company name | Manrope 800 | UPPERCASE · +34% | Royal Gold |
| "Private Limited" | Manrope 600 | UPPERCASE · +52% | Matte Black (White on dark) |
| Tagline | JetBrains Mono 400 | UPPERCASE · +30% | Deep Crimson or Gray |
| Headlines | Fraunces 300 | Sentence case · −1% | Black / White |
| Body | Manrope 400–500 | Sentence case · 0 | Black / warm gray |
On fabric and vinyl, use the mark and wordmark only — never the tagline below 60mm width. Gold thread #D4AF37 equivalent: Madeira 1070. Black garments only; no white tees, no crimson garments (the crimson L must stay legible).